A good logo makes the company look good. A great logo makes the customer feel smart.
A logo needs to be readable, versatile and memorable or it’ll do no favours for a brand. Logo design is all about interpreting a business through an iconic mark, a visual device that serves as an instantly recognisable identity for a business.
We appreciate how important a logo is to the success of a business, so we always carry out lots of research before we begin the logo design process.
Before we even put pen to paper or start juggling pixels, it’s important to consider how the logo will be used. The creative process can only start only once a thorough understanding is reached.
A logo should define a brand, not prove how clever we are with shapes and colours.
If you need a new logo for your business? Or perhaps a refresh of your current one? We at Cube Lab are waiting to hear from you.
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