The Body Society is a university of exeter extracurricular society that is dedicated to both getting fit and having fun, by running regular classes and social events. When the society came to us, they said that the society mainly consisted of females. They believed this to be partially due to their current branding, which was mainly oriented around females. However, their desire was to attract more males into the society, but without it being primarily male dominated. The branding hence had to be gender neutral, and simple.
We developed the logo for BodySoc bearing this in mind, creating a simple stick figure which is gender neutral. We tried many variations of this stick figure, before we finally created a simple sprinting figure which was both simple, and clear. This logo could be used on a number of different areas, from society t-shirts to social media icons.
Logo design • Branding